Marketing case study ( Fox's Biscuites) Essay Example | Topics and Well Written Essays - 4250 words

Marketing case study ( Foxs Biscuites) - Essay ExampleFoxs Biscuits was founded by Michael Spedding during the year 1853 by opening up a smallish shop for confectionary items in Batley. Apart from a factory in Batley, the organisation also has two factories find out within the UK. One is in Staffordshire and the other is situated near Blackpool. The distribution centre of the organisation is located in Uttoxeter (Staffordshire Newspapers Ltd, 2011). The long-term goal of Foxs Biscuits is to evolve as the most pioneering, indulgent and cagy cookies. The most famous products of Foxs Biscuits are Echo, Rocky, Classic and Creations. Foxs Biscuits is better known as the synonym for quality because the company employs the outgo inputs for manufacturing the biscuits and feeding its customers with quality food items. Not only the company procures the best raw materials and processes them through the best machines but also it utilises the skills and expertise of quality force out (Foxs, 2011).The aim of this paper is to design marketing plan for making the Foxs Biscuits more popular in the UK market. The plan will be knowing through analysing the macro and micro environment affecting business operations of Foxs Biscuits and also by critically analysing the current market position of the company. 2. Analysis through Significant Macro and Micro Environmental Factors The biscuit industry in the UK has kept on growing since the last five eld depicting a rate of market increase up to a level of 22 percent. The industry has been forecasted to expand further in the future years with a growth of 15 percent according to Mintels market research (Mintel Oxygen Reports, 2011). High prospect of growth in overall biscuit industry in the UK also suggests high level of competition to prevail among the market players within this industry. In this competitive market, it is essential for the companies including Foxs Biscuits to hold comprehensive track about the industry scenari o so as to react instantaneously to the demands of the market with competitive products. Thus, for gathering comprehensive knowledge about the collapse market scenario and for evaluating the companys potentiality to make itself compatible with the market, blighter and SWOT analysis will be performed in this segment. 2.1 Macro Environment Analysis- PEST Analysis Political Factors The government of the UK has depicted concerned behaviour over the health of its nations people in relation to obesity. The growth in the UK biscuit industry is as a result of the less conscious nature of the people in matters related to consumption of snacks inclusive of biscuits items. For countering to this, the UK government had blush introduced stricter norms in relation to marketing practices of the snacks manufacturing companies. The move was aimed towards initiating the snacks manufacturing companies towards production of healthier food items. Thus, with regard to these facts about the political f actors surrounding the biscuit industry in the UK, it is ask by Foxs Biscuits that it concentrates heavily upon the manufacturing of more healthy biscuits along with maintenance of expected crunchy and appetizing tastes. This way, the company can not only puzzle to the political issues guiding biscuit manufacturing process but also