Business Letter to the Editor for Western Herald Essay

Overview: With the previous unit, we explored personal writing suitable for academic audiences by reading scholarship from monographic texts and academic journals. For this unit, we’ll shift our emphasis to public writing that is also suitable for academic audiences. While we’ll plan to read academic scholarship, we’ll also explore different genres for which academic texts are suitable, including editorial publications. More specifically, we’ll look at opinions and letters to the editor published by the Western Herald. As we plan to work specifically with the letter to the editor genre, we’ll pay close attention to how argumentation styles, uses of evidence, and consultation of sources differs when writing a scholarly autobiographical academic essay. To prepare for the composition of editorials, we’ll read sample letters to the editors, and arguments pertaining to cultural diversity. The Task Your task will be to compose a letter to the editor that is suitable for publication in Western Herald. For this letter, you will select an issue that you are passionate about on Western’s Campus or the surrounding Kalamazoo area. Your letter should respond to the following questions: What specific issue matters most to me right now? Why should this issue matter to readers of Western Herald? To complete this assignment, you’ll first want to become familiar with the  editorial requirements for submitting letters to Western Herald. These requirements can be found on http://www.westernherald.com/letter-to-the-editor/ Next, you’ll want to read a few letters to the editor published by Western Herlad to get a sense of the stylistics conventions and argumentation strategies authors used to compose these editorials. Finally, you’ll consult course texts that discuss multiculturalism and diversity. You’ll also plan to locate, evaluate, and consult additional editorials and academic essays that address issues of linguistic diversity. In essence, you’ll need to reference sufficient and appropriate evidence necessary for persuading readers of your argument.

Product Life Cycle Essay

Life Cycle Hats are a product that have become deeply incorporated in the American culture and lifestyle. In the United States, hats are nearly always present in everyday life, from sports events (i. e. baseball games) to the streets of New York where one might see people wearing hats as a fashion accessory in their everyday life. Today, there are a plethora of different styles and varieties of hats. For example, one can buy university hats, sports teams hats and even superhero hats, thus causing the hat industry grow everyday. In this paper, I will analyze the hat industry life cycle, specifically focusing on the â€Å"New Era† company, one of the most popular hat companies in the United States and worldwide. The New Era Cap Co. Inc. was founded in 1920 and was first known as E. Koch Cap Co. Their headquarters is located in Buffalo, New York, and the CEO of the company is a member of the Koch family – Mr. Cristopher H. Koch. The New Era Cap Co. has expanded globally into Canada in North America, Brazil in South America, Korea and Japan in Asia, and more than 40 countries in Europe. Even though hats are New Era’s biggest product, they also sell other products such as jackets, tees, hoodies and many cleaning kits and accessories for hats. New Era provides products for men, women and kids of all ages, and among their most famous hat lines are the MLB, NHL, NBA, NFL and College lines. New Era offers different styles of hats such as the â€Å"fitteds,† which have different sizes to fit varying head sizes, and also the â€Å"snapbacks,† which you can adjust to the size of your head. Target Markets New Era targets its products towards a younger crowd, usually sports fans, ranging from kids as young as 15 years old to people around 35 years of age. The reason New Era targets a younger market is because the hats are accessories generally used by younger people, and it is hard to find peoNple older than 35 years of age wearing hats on a daily basis. In addition, there are many rappers today that wear New Era hats in their music videos and at concerts. Furthermore, various athletes can be seen representing their sports teams via New Era hats. As a result, this causes younger people who look up to these musicians and athletes to want to wear New Era hats. Overall, New Era does a great job at targeting their marketing towards younger people. Today, the United States is the country with the biggest market which New Era sells its product to. Followed by the U. S. market is the European market, which is so large that it consists of more than 40 countries. However, both locally and globally, New Era always try to target the same type of crowd. An example that supports this statement comes from Brazil. In Brazil, New Era is already beginning to produce hats representing popular Brazilian soccer teams, which is exactly what the Brazilian sports fans want. The 4 Ps While New Era’s main product is undoubtedly their headwear products, the company also manufactures apparel products such as tees, jackets, hoodies, belts and also cleaning kits for hats, which only adds value to their products. While most of their headwear products are made with sports teams logos on the front, their apparel products focuses more on the New Era Brand rather than sports teams. Many of their t-shirts present the New Era logo on the front instead of teams logos, which is similar with their hoodies and belts. The cleaning kits for hats is a superb deal for New Era because it causes customers to buy accessories that compliment their other products. The kit also keeps the customers happy because when hats get dirty, they definitely do not look nearly as attractive, so having a cleaning product at hand is very convenient. New Era’s prices range depends greatly on the hat style, as well as whether the product is a new arrival or whether it is a sales item. For new arrivals, the price generally ranges from U$25. 00 to U$50. 00. For the â€Å"snapback† styles (adjustable hats), the price can range from roughly U$20. 00 to U$40. 00. However, the fitted styles (ones that are made in different sizes) can range from U$10. 00 to U$50. 00. There is also a section of superhero hats that range from approximately U$20. 00 to U$50. 00. The hats labeled as â€Å"sales items† range from U$10. 00 to U$35. 00. In the United States, a great percentage of the New Era products are sold online on New Era’s website. The website is very easy and friendly to use, providing pictures of every single product available, making it extremely easy and convenient to purchase New Era products online. In the US, there are also specialized retail stores such as â€Å"LIDS† that strictly sell hats, with New Era being their most predominant brand. In countries like Brazil and countries in Europe, there is no specialized store like â€Å"LIDS,† but there are New Era hats being sold at stores specialized in sports. In these countries, New Era also runs their own retail stores where they have all of the same styles of hats than the ones available on the website, making them dream stores for hat lovers. Much of New Era’s promotion is done through sports events to target their main public. An example of that is the fact that New Era makes the hats of all Major League Baseball teams, while also holding over 200 licenses to make hats for other various sports teams. New Era also sponsors major events in the sports world, such as the 13th Annual Transworld Skateboarding Awards. Furthermore, in April of 2012, New Era became the official on-field hat provider for the National Football League (NFL). Ultimately, New Era focuses most of its marketing and promotion efforts towards sports events where they are most likely to reach all of their customers, as well as potential customers, at once. Product Life Cycle New Era Cap Co. Inc. has been around since the 1920s, and their product is in the maturity stage at the PLC. New Era already has an established brand worldwide and its sales and profits have reached a peak. Obviously, if New Era decides to open more global operations in South America or maybe Australia, they could make much more profits, but at the stage they are at right now, they reached maturity. The customers that purchase New Era hats today are the late majority, and even though New Era is always trying to come up with new designs and styles, the essence of the product remains the same. As it is normal in this stage, New Era spends a lot of its money and efforts towards marketing to try keeping the name of the brand growing and to attract more customers as well. As for competition, for a product that has reached its maturity as New Era hats have, there should be more competition than what they have today. New Era only faces serious competition from two companies today, as we are going to find out in the next section. Competition Although New Era is the leading hat company in the United States, there are other hat companies that compete against New Era for a bigger share in the market. The biggest competition New Era faces comes from the company Mitchell ; Ness Nostalgia Co. (known simply as Mitchell ; Ness) which is based in Philadelphia – PA. Mitchell ; Ness is actually older than New Era Cap Co. Inc. , as it was founded in 1904. However, differently than New Era, Mitchell ; Ness does not only focus its sales on hats, but also throwback jerseys, hats, tees, fleeces, and jackets. Mitchell ; Ness, however, competes head-to-head against New Era because it produces hats for NBA, NHL, NFL, and NCAA, essentially the same styles as New Era. The difference between the two is that New Era is more known for its fitted hats, while Mitchell ; Ness is more known for its snapback hats. New Era is also a much bigger company than Mitchell and Ness, with 1700 employees worldwide as compared to Mitchell ; Ness’ 200 employees in the US only. In terms of money, New Era’s revenue in 2007 was U$343. 7 million, while in 2012 Mitchell & Ness’s revenue was 30 million. The other strong competition New Era faces comes from a younger company called Zephyr Hats. Zephyr Hats was founded in 1993 and similarly to New Era, Zephyr hats only focuses on producing hats – nothing else. Zephyr, however is a much smaller company than both New Era or Mitchell ; Ness, and as of now they only produce hats for the NHL and NCAA schools. Also, Zephyr has a very strong commitment to its customers to deliver the best quality product they possibly can, and to serve the customers the best they can before anything else. It will still take a while for Zephyr Hats to expand as large as New Era or Mitchell ; Ness, but they are definitely on the right path towards achieving such a goal. New Era Cap Co. Inc. also faces competition against the black market. There are many fake New Era products being produced and sold around the world, proving to be a major challenge that the company has to face. With the ncreasing popularity of the brand, people try to take advantage of it by producing hats that bring the New Era logo, but that are not made by the real New Era Cap Co. Inc. Whereas some of these ‘fake’ hats may look very similar to the real ones, there are a couple of small defects on them that help to distinguish the fake hats from the real ones. Outside of the US, especially in developing countries like Brazil, th e black market problem is huge because people can buy â€Å"fake† hats for a lot cheaper than what they cost in the retail stores. Recommendations It is true that New Era Cap has made its name globally and seems to only be growing, despite its competition and other problems, such fake production of New Era Hats. However, there are many ways in which they can improve their brand name and keep the brand growing. New Era is very active in the sports scene (NBA, NFL, NHL, NCAA, Skateboarding, etc), and one way in which they could improve themselves as a brand would be to promote tournaments and competition that bring the New Era name. These events can include skateboarding competitions, street basketball tournaments, high school football tournaments, etc. This would help the name of the brand through supporting these sports and expanding their name to different groups of fans. New Era should also think about a solution to decrease the amount of fake New Era hats in the black market. One solution could be a promotion where every time someone purchases an authentic New Era Hat, they get a coupon with a number which they can enter on New Era’s website for the chance to win a prize (ex: 5 free New Era hats). Another promotion could be – â€Å"every 3 New Era Cap purchases, get 30% off the next purchase. This would give incentive to people to buy legitimate New Era Cap products, thus increasing their revenue, improving their name brand, and stopping the circulation of fake New Era in the black market. One other recommendation for New Era would be to pursue licences and contracts to start making hats for soccer clubs worldwide. Just like the hats they make for MLB and NFL, New Era could and should open their brand to the Premier League (England) and other European soccer leagues. Soccer leagues are known to have very devoted fans that would be more than willing to purchase merchandise, such as hats, if they were available in the market.

An Overview Of The Godiva Chocolatier Company

An Overview Of The Godiva Chocolatier Company Before heading towards the first question, it is essential to know about Operations Management. The simplest definition of Operations Management is ‘the production of goods and service.’ It is the focus and objective of the organizations. http://managementhelp.org/ops_mgnt/ops_mgnt.htm http://openlearn.open.ac.uk/mod/resource/view.php?id=161691 (cited in ‘Design of Flexible Production System: Methodologies and Tools’): ‘Component or basic flexibilities that included machine, material-handling and production flexibilities System flexibilities in which Process, Routing, Product, Volume and Expansion flexibilities were considered Aggregate flexibilities, e.g. Program, Product and Production, Market Flexibilities’ In term of flexibility, Godiva Chocolatier has ensured that in every stage of production. Godiva’s operations strategy is a set of above mentioned five performance objective which can be highlighted in both the methods adopted by t he organization and these are: enrobing and moulding. According to the case study, Godiva is a small producer which gives a variety of products with more than 100 types of chocolates. The machinery and the technology used in the organization indicate that there is not enough volume as compared with the range of variety. So, the organization decided to invest more on technology and new machinery to get high quality and high variety with its low volume. Such as, the enrobing department is operating the machine to get the individual product designs by linking together the various pieces of equipments like extruders, guillotines, depositors, enrobers, decorators and so on in different sequences and combinations. However, moveable conveyors are used to link different machines to justify the volume. The staff and the machines are decoupled and worked at different speed and times. The speed is enhanced in short span of time by using small liquid chocolate tanks at the enrobing machines for different types of chocolates and for this purpose only 20 minutes changeover is taken to disconnect the tank, clean the machine and connecting to the other. Though it takes less time with good speed in production but planning is complex as well because Godiva surely wants to save its economic side as well, as it is considered to be uneconomic to produce less than 300 kg of a particular colour of chocolate. So, it is planned that the different types of chocolates with the same coating should go through the process. Likewise the strategy is adopted in the moulding department as well. Simple operator-assisted device, computer-controlled depositing machines (take less than one minute for the changeover), automatic individual wrapping machine and the packing robot are used for the best quality, speed and save the time. In short, its operations strategy is trying to achieve its objectives along with the five performance objectives as well.

Business research methods Essay Example | Topics and Well Written Essays - 2250 words - 1

Business research methods - Essay Example Research Process essentially involves several important stages such as preliminary steps, problem definition, management dilemma, primary or secondary data collection, literature reviewing, data analysis, presentation of findings and problem solution etc Out of these research process stages, the problem definition stage is perhaps most important one as effectiveness and successful completion of all other stages are largely depending on problem definition stage. Some of the stages in the research process are more critical than others. For instance, problem definition is most important step because it determines how to set the direction for the remainder of the steps that follow (Neelankavil, 2007, p. 57). The problem to be solved in a research or the issue to be identified must be clearly defined so that more appropriate solution to the same problem can be developed and this illustrates why problem definition stage is more important in the research process. What is Problem Definition and Why it is Important? Sekaran (2003, p. 70) defined Problem Definition, or often termed as Problem Statement, as a clear, precise and succinct statement or description of the question or issue that the organization need to investigate with the goal of finding an answer or solution to the same problem.... in to different functional areas in the organization such as sales, purchase, profit, inventory handling etc can be successfully done only if the problem is clearly defined. Malhotra (2008, p. 38) emphasized that problem definition in research process is the most important step because it involves stating the general problems and identifying various components of the research itself. If problem is clearly defined, significant components that can be made use in the research also can be identified. Therefore, it is very clear that the research can be well-designed and conducted properly only if the basic research question is properly defined. As Malhotra (2008, p. 38) noted, none in all the tasks involved in a research project is more vital to the ultimate fulfillment of a client’s needs and requirements than a proper problem definition. Time, efforts and money spent on any research process can be a mere waste if the problem is ill-defined. An example can illustrate how importan t is problem definition in a research process. An organization that experiences less- morale among its employees may need to investigate why its people are less morale and how it can be resolved. In order to investigate this issue, the problem should be clearly defined. If the researcher defined the problem as less efficiency among the employees, or less productivity among the workers or decreased commitment among managers, the problem is not clearly defined and the solution the research may bring would be of no use to the organization. Following are some of the main reasons why problem definition is more important than solution and any other steps in a research. A well defined problem helps the researcher plan all other research steps to be conducted properly, All other steps like data

Creation of Jewish State Essay Example | Topics and Well Written Essays - 2500 words

Creation of Jewish State - Essay Example The contact of British Empire with Africa became extensive from 1740 onwards. British traders used to make huge income and profits by exchanging manufactured goods for slaves in Africa and then selling slaves further in North America. These traders further amplified their profits by bringing cotton, sugar and tobacco back to Britain. British control bit by bit increased in South Africa and it took control of the Cape of Good Hope in 1795. In 1807, Britain outlawed slavery and hence its relations with Africa enhanced. Britain continued to follow its trial and error method of allying with local rulers and then amalgamating in conflicts between its cronies and their enemies. In the mean while, British gained ever-increasing influence in West Africa and in North Africa. In the 1830s and 1840s Britain increased its involvement in controlling a larger area of southern Africa. And in 1844 Britain was successful in taking the control of the Gold Coast of West Africa. Nevertheless during that period, missionaries and traders like David Livingstone were coming into contact with new African people. They were opening up trade routes and were establishing political alliances. This course of action speeded up when gold and diamonds were found in South Africa in the 1870s and 1880s. Then British came into a clash with the Boers and in due course it resulted in the Boer War of 1899-1902. And it helped the British to enjoy the overall control of the country which today is South Africa. There after from 1870 to 1900 Britain took control of increasingly large areas of West and North Africa. As West Africa was an important, helpful and valuable supply of gold and other trading goods. By 1890s, much of the coastal area of West Africa and parts of the lands which now are the parts of Nigeria, were under British control. In 1880s Britain successfully took control of Egypt. North Africa was an important area for Britain because it was on the trade route between Britain and it's most important and precious territory, India. In the time of 1929 British wanted to keep Jewish immigration limited, inadequate and restricted. Zionists, at that time were worried about the problem that immigration imposed on available resources in Palestine. They acknowledged their Migration to Palestine as an economic suffering. In the nineteen-twenties, Zionists bought some piece of land for agriculture in Palestine but poor and landless Muslims resented it. The Grand Mufti, al-Huseini along with other Muslim aristocrats tried to make money by selling this land to Zionist organizations at prices higher as compared to those prices at which they could sell to their fellow Muslims. At the same time they complained about Jews. Zionists increased aggression against the Jews where as Muslim leaders promoted calm, harmony and peace rather than aggression and hostility. At that time a conflict blows up between Arabs and Jews in Jerusalem. Huseini hold Jews accountable of having seized Muslim holy places in Jerusalem that were Al Aqsa and Al-Hara. In reaction to it they exasperated Arab mobs and they attacked Jews in Jerusalem and looted their homes. The attacks and looting was so extensive that it then broadened to

What makes religion different from a cult Assignment

What makes religion different from a cult - Assignment Example In general, the main difference between them is that cult can be seen as an extremely closed ideological system based on strict worshiping of a leader. In contrast to the cult, religion can be viewed as a set of internal and external manifestations of human faith. In other words, any religion focuses on the internal search of the self in harmony with God or the Absolute. As is it known, any religion recognizes the value and importance of human desire to know one’s â€Å"I.† Religion can be viewed as a way for self-knowledge by referring to God or to the Absolute. Regardless of the type of religion, a believer should learn to control his/her â€Å"I.† In turn, this is possible as a result of learning the features of one’s soul, mind and psyche. Believers should open the way to their inner world, and religion is the way by which this can be done. Thus, religion is impossible without self-knowledge and the desire to understand the essence of one’s soul and nature. In fact, religion calls â€Å"to confront reality, to master the self† (Galvan). In this regard, religion cannot be identified with the cult. The cult should be viewed as a certain ritual practice, which does not aim at self-knowledge. In reality, the cult is a closed system, where the main role belongs to the leader. The task of its followers is to w orship the cult leader and glorify him. As a result, this understanding does not involve the pursuit of self-analysis and the search for one’s â€Å"I.† Any cult is based on a strict set of rules, where conformity and control play a particularly important role. As an exclusive system designed for a narrow circle of followers, the cult forbids any questions or doubts about its ideological base or leader. A person has the ability to become part of a certain cult only if he/she recognizes the ideas and beliefs underlying the cult. Moreover, religion cannot be considered as a cult for the simple reason that the concept of cult often â€Å"carries a

Definition of a princess or anything else Essay

Definition of a princess or anything else - Essay Example d person just because you haven’t ever had to earn a living and even if you would have then all you would’ve done is, buy the entire Macy’s clothes collection just because to get an opportunity to look down on everybody else...’’ While it is true that I enjoy manicures, pedicures and saloon hair treatments once every forty days but it doesn’t make me a spoiled spendthrift or even a snob and it is also true that I work at the local Hospital as a certified Nurses Assistant where I’m dedicated to taking care of my patients, my patients regard me as a friendly Nurses Assistant. I am a person that enjoys helping out people in every possible way. I would do almost anything to make the lives of others better. I enjoy working for the betterment of the health care profession and that is the reason, why I have been doing it for the past twenty years and I work hard and put my best foot forward to accomplish the best for my patients. Due to my love and kindness for mankind, I’m sure that I would help anybody regardless of caste, creed and color. Therefore, I’m a kind hearted and a hard working person and not a spoiled snob. I’m from a small North Dakota town, and I made my way to Grand Forks after graduating from high school, and in order to feed my family and to save money for college I had to become a conservative person. I was earning more than any girl my age and was not only supporting my family but also saving money for college. Later I continued my education to pursue a career as a Licensed Practical Nurse. This means that I have the patience and heart to take care of other people other than myself. It also means that I have the will to devote my life for the betterment of others. For me, my patients come first and this is very different from the idea of a snob, therefore I’m hardly a cold hearted person who looks down on others. Another reason, why people usually stereotype me is because of my aristocratic looks and ice blonde hair. My good

Consultation and Collaboration Research Paper Example | Topics and Well Written Essays - 1250 words

Consultation and Collaboration - Research Paper Example Collaboration is essentials when ensuring that all students, including those with special needs, are included in the general classroom appropriately. The teachers and their counselor collaborators must also be aware of what the best approach to the use of collaboration to the benefit of the students is. Owing to the fact that teachers normally do not possess qualifications that are necessary in the provision of the best possible education to all students, using a counseling expert aids in the creation of appropriate environments for learning. While collaborative consultation happens away from the general classroom, whereby the counselor provides information to the teacher in the general classroom, it can also occur where a counselor consults many teachers in more than one classroom through offering help to students without being present during all lessons in the general classroom (Coleman & Yeh, 2008). The most popular form of consultation today in schools is the collaborative proces s model, while the expertise-driven model is a less popular method. In this collaborative consultation, the counselor works with the teachers in the school as a partner or as a co-expert (Kampwirth & Powers, 2012). This is different from the expertise-driven model of consultation that has the counselor as the only expert for the topic. Collaborative consultation is mainly focused on the building of rapport, finding solution to problems, as well as building the capacity for systemic-organizations, groups, or individuals to benefit the identified population of clients or single clients (Kampwirth & Powers, 2012). School counselors who use collaborative consultation processes can involve teachers and school principals as co-experts during the identification of contributing factors and the generation of solutions to issues concerning absenteeism of students (Kampwirth & Powers, 2012). The school counselor in the expertise-driven model undertakes the whole process alone in order to deter mine the best possible solution, which they then provide to the schoolteacher. School counselors are influenced in choosing the correct method of consultation based on various theoretical paradigms that govern the counselor’s and teacher’s viewpoint (Brigman, 2009). There is varied support for the framework of consultation with particular model premises being easily tested through the use of linear and empirical means than others. For this reason, it is essential for counselors in the school setting to investigate the framework that is supportive of their practice in effect. With regards to the developed frameworks for consultation, there are three main frameworks, which include behavioral-eclectic consultation, mental health consultation, and systemic-organizational consultation. The framework for mental health consultation focuses mainly on capacity building with regards to individual counselors so as to help them work well with their clients, issues that concern the ir clients, as well as the organizational context (Brigman, 2009). The behavioral-eclectic model of consultation has its main focus on the alteration of problem behaviors that are clearly articulated and engaged in by the clients whom the teachers have already identified. The process through which clients are involved in behavior change has the ability to improve individual counselor capacities. The framework of systemic-organiza

Systems Analysis and Design Essay Example | Topics and Well Written Essays - 250 words

Systems Analysis and Design - Essay Example This is especially true in the current digital age, in which a lot of information and data are generated on a daily basis (Langer 22). A Gantt chart is a horizontal bar chart that was designed in 1917 by Henry Gantt, an American social scientist and engineer, as a production control tool (Clark and Walter 33). Gantt charts are a common feature in project management, providing graphical illustrations of schedules that facilitate planning, coordination, and tracking of particular tasks in projects. They can be simple forms designed on graph paper or more sophisticated forms developed using project management tools like Microsoft Project or Excel (Clark and Walter 36). It is normally developed with a horizontal axis representing the total time scope of a project, divided into increments (for instance, days, weeks, or months) and a vertical axis representing chores that form the project (for instance, if the project is enhancing a computer with new hardware, the major tasks involved might be: carry out research, select software, install the selected

French Existentialism Philosophers Essay Example for Free

French Existentialism Philosophers Essay Part A: Gabriel Marcel’s Philosophy on Problem and Mystery Part B: Simone De Beauvoirs Philosophy on why there is a moral obligation to overcome oppression (our own and that of others) and why is an existentialist ethics an ethics of freedom Part A: Gabriel Marcel is known to be one of the more religious philosophers who was a French Existentialist. He was a committed Catholic Philosopher and he believed that by being connected to others he will be connected to god. He believed that philosophy should be about hope and wanted to portray the more positive aspects of human characteristics through his writings and thoughts. Marcel has a belief that problems and mysteries were two separate ideas where problems exist outside and apart from ourselves and mysteries were unsolved queries that were more internal to one’s self. For example determining what a body is, is a problem and determining what my body is, is a mystery. He believes that we can use primary and secondary reflections in order to seek a solution to the problem or mystery being faced with. Primary reflections use analytical skills to separate the thinker from the problematic object in order to find a resolution. Separating the thinker from the problem is important in order to effectively reflect and create intellectual and moral means to a solution. Primary reflections use means of abstracting data and using it in order to manipulate the world and deal with the problem that is not always black and white or a right or wrong answer. Primary reflection approaches problems from an objective standpoint where the thinker is separate from the problem while the secondary reflection begins with the experience of existence within the problem and is used with reflection of a mystery. The secondary reflection is open to contemplation by looking at it as a unique presence. The existence within the world is not a problem that needs to be solved because humans and their bodies are intrinsically related to the world and they are in relation to each other, not objects or problems that can be manipulated. Marcel believed that Philosophy is a part of reflecting on a mystery and the mystery requires participation of the person reflecting because it is an experience of presence itself. A mystery involves you as an intrinsical part of the question wh ich is a question of yourself and requires a solution by secondary reflection. A question becomes a mystery when it takes itself into the subject. Marcel believes that humans are increasingly becoming defined by their problems which cause alienation of themselves from themselves and also causing separation from others. The questions of â€Å"being† and humans are mysteries within the Marcel philosophies. When something is recognized as â€Å"not being† it cannot be a mystery. As humans we have a need for â€Å"being† with â€Å"ontological exigence† which consumes â€Å"being† upsurges of joy, happiness, hopefulness, expectations and desires. â€Å"Being† as a human means existing and experiencing the world and the subjects within it. Having something means exercising power over that thing by possession and rights to those possessions. By having rights over a possession can also enables that person to have the ability of disposal of that subject as well. Having something is different from experiencing that thing, for example having a body is different form experiencing your body because you cannot rid yourself of your body without ceasing to be. Life is not identical to a person’s â€Å"being† because â€Å"being† is the whole self which is more than life and it is what a person aspires to be. Humans can only evoke the fullness of â€Å"being† by engaging with others and coming together as a community. Marcel promotes the idea of living I-Thou which opens up and enhances a person’s â€Å"being† which God being the ultimate Thou. The I-Thou idea requires a person to be open to the â€Å"being† of others within their lives and not living only for themselves. Marcel has an interesting stance on the subject of love and how it should be defined. He believes that love has to do with inner subjectivity and it is about seeking and experiencing the â€Å"being† of the other. Love is not about possession or having another person which is commonly thought to be the main definition of what love means. Marcel believes that a self does not love, but it is the self that is constituted by love. When we attach predicates to a thou we limit our love for another and it’s trust and faith which constitutes love in the â€Å"being† of the other. I always thought that love had to do with possessing and labeling a person or subject as yours. However, Marcel’s philosophy on love has changed my point of view into believing that love is about fully accepting a person as who they are instead of trying to possess them and changing them into being an object of your desire and control. Part B: In Simone Beauvoir’s writing of The Ethics of Ambiguity she begins to elaborate on ethics and the importance of a moral obligation to overcome oppression. Moral acts and willing one’s self free is an obligation of a person in order to become a moral person. With moral freedom a person is not free unless they can deal with free individuals. We all should strive for our freedom as well as the freedom of others and the freedom of all. The freedom to choose is shaped by social and political freedom of people. Beauvoir believes that in order to free all we must take a stand for justice especially in the political sense. We ought to respect freedom when it serves freedom, but not when freedom distances itself from itself. For example when freedom is used in the oppression and the abuse of others, we ought not to respect it in cases such as a dictatorship oppressing the freedom of its people. Oppressing an oppressor is justified even when it requires violence and in cases of people rising up and rebelling the person or the system that has been oppressing them it is justifiable. In such cases casualties of war with sacrifices is justified when fighting for freedom because it makes it a just war. Simone Beauvoir states â€Å"the truth is that if division and violence define war, the world has always been at war and will always be; if man is waiting for universal peace in order to establish his existence validly, he will wait indefinitely: there will never be any other future.† (Beauvoir ) With this she means that if the only reasons for war are for violence to annihilate the other opponent because of division then war will never end and people will never reach complete liberation. However, oppressing and oppressor should never be driven by blind faith. The actions must be considered fully well and deliberate over choice. Each circumstance should be considered on a case by case basis and analyzed by practical problems. Ethics emphasize physical and social interaction in relation to other human beings because of freedom. Authentic morality involves engagement with the world that is not abstract intellectualism. People who sit by and talk about the problems and the circumstances that accustom the world are not engaging with the world directly. Beauvoir stresses that in order to achieve authentic morality people must do something to engage with the world not intellectualize the problems within it. Humans have a moral commitment to liberate the oppressed individuals because it causes limited liberation of their own freedom. Oppressed individuals may not even know that they are being oppressed and this why it is important for others to enlighten them and help them become liberated from their situation. With an oppressed individual, their own judgment that they are oppressed is what counts and this is why it’s an obligation of others who recognize the oppression to give them knowledge of their situation. Oppressed people are cut off from the future without the power of liberation to decide what is next for them in their lives. With liberation a person must be able to question values and oppressed individuals are not able to do this. Being oppressed does not gain moral character because character is not built by suffering. A person cannot say that they are a strong person because they have been accepting oppression and the suffering that comes with it. A person is strong when they take a stand for their liberation and fight for their own values as well as the liberation of others. However, power is limited within liberation, Beauvoir enforces this by stating that â€Å"to be free is not to have the power to do anything you like; it is to be able to surpass the given toward an open future; the existence of others as a freedom defines my situation and is even the condition of my own freedom.† (Beauvoir ) Power is a foundation of moral freedom and in order to engage the world a person must have power, but it is a limited power. Not only individuals of the world, but state also has an obligation to ensure that it’s people have a minimum level of well-being because this is necessary to freely act within the world. External help is needed in order to alleviate oppression and once an oppressed individual is placed within the presence of freedom they must pursue freedom for themselves and one cannot force freedom upon them or it would not be recognized as freedom at all. Works cited Beauvoir, S. D. The Works of Simone de Beauvoir. Zuubooks.com, 2010. Print. Marcel, Gabriel. A Gabriel Marcel Reader. 1st edition. St. Augustines Press, 2011. Print.

Michelin Star Rating System Analysis

Michelin Star Rating System Analysis Michelin Star System Chapter 2 Literature Review The system of rating organisations with a particular business sector according to the value and quality that these organisations provide to the end user, by methods such as those used by the Michelin Guide Star System is nothing new. However, it is important for the owners of these organisations to understand the relevance of such systems. For example, are they most relevant to the consumer in terms of meeting their needs and expectations and thus influencing behaviour or to the organisation in terms of improving its standing within the business sector and strengthening brand awareness? Commencing with the consumer, this critical literature review is intended to provide an understanding of the current theories and observations relating to these particular issues. 2.1 Consumer needs and satisfaction Abraham Maslows (1998) hierarchy of needs theory is recognised by most academics as having created the foundation for all subsequent research into understanding the consumer, providing a framework that allows organisations supplying a product of service to better understanding how they need to present these in order to satisfy the consumer need, thus achieving their objective of increasing market share. The research carried out by Szmigin (2003) and Porter (2004) also confirms that the success of a businesses strategy is also dependent upon the extent to which that strategy is designed to meet and therefore address the perceived satisfaction levels of the consumer. Figure 1 Maslows hierarchy of needs Esteem needs achievement, status, responsibility, reputation Self-actualization personal growth and fulfilment Belongingness and Love needs family, affection, relationships, work group, etc. Safety needs protection, security, order, law, limits, stability, etc. Biological and Physiological needs basic life needs air, food, drink, shelter, warmth, sex, sleep, etc. In relating the Maslow theory directly to the satisfaction of needs of the consumer with regards to their restaurant experience, it can be seen from the above diagram (figure 1), that this is dependent upon the level at which the consumer is within the hierarchy. For example, it is likely that those at the three basic levels of need will be less driven by optimal quality than price and pace to fulfil that need (Noone et al 2007 and Namkung and SonCheong 2007). The satisfaction of these levels of need is likely to be more important for the tourist sector of the hospitality industry, where the meal is expected to form just a part of their overall vacation experience (Atila and Fisun 2003). However, where esteem and self-actualisation becomes more important is when the consumer wants to make a statement that separates him or her from the crowd. For example, if a salesperson wishes to make an impression with a prospective client, they are likely to want to dine in a restaurant that delivers a higher level of quality. In other words they will be looking for a perfect experience that will satisfy those they are trying to impress (Gupta et al. August 2007 and Chemlinski, R., 2006). 2.2 Consumer behaviour The behavioural patterns of consumer, as with all human reactions, are dependent upon reactions that can result from a psychological, emotional or physical influence. One of the most influential factors that influence consumer behaviour is that of memory. Everything we do is affected by memory, and this will drive our conscious and sub-conscious reaction to a particular event and the ultimate choices that we make. However, the memories formed are also affected by the manner in which pre-existing experiences interpret them (Zaltman 2003, p.186). For example, if we have had a bad experience at a particular restaurant in the past, it is likely that this will deter us from repeating the experience, irrespective of how that particular restaurant may try to re-package the experience. One of the difficulties that the restaurant owner has with delivering satisfaction of needs to the consumer of their product results from the fact that memory determinants of consumer choice are driven by both conscious and unconscious thought processes and therefore can be almost impossible for an outsider to see and measure, let alone alter (Zaltman 2003, p.15). This is certainly true in relation to actions resulting from subconscious memory as, in this case, as Bagozzi et al (2002, p.132) observe, even the person making the choice could be unaware of why they have reacted in the way they did. The memory processes will influence the manner in which the consumer makes a judgement about the benefits of the restaurant product and service being offered. Based upon previous memories it will subconsciously inform the consumer whether the expected experience is likely to be negative or (Zaltman et al 2002, p.68). Furthermore, the consumer will also then use that memory to judge whether th e experience will lead to a satisfaction of their current level of need (Maslow 1998). 2.3 Branding and the consumer Brand image is another important factor that will influence the consumers choice of purchase. It is an almost automatic reaction of the consumer to make an association between the brand and what it denotes. For example, in terms of restaurants and hospitality, the brand McDonalds automatically conjures up an image of fast, cheap food or the burger type variety. Irrespective of the adjustments that the burger chain tries to make to their products, such is the depth of that association within the mind of the consumer that it will be almost impossible to change Haig (2004, p.78 and 85). Once a brand has been created therefore, changing the consumers perception of it is extremely difficult. One of the problems that the Michelin Star System has in respect of brand image is that it has, consciously or unconsciously within the mindset of the consumer, created an image of quality, but with that quality being achieved at a price. In the minds of certain segments of the consumer public this puts their recommendations beyond the bounds of affordability, irrespective of whether it will satisfy their needs (Surlemont et al 2005). However, Porter (2004) would argue that the differentiation in terms of the quality of the product and the price premium could have certain competitive advantages. For example, it would appeal to those who wish to set themselves apart from the masses or, as indicated earlier, are trying to create an impression for their own purposes. Furthermore, as the research on consumer behaviour conducted by Zaltman (2003, p.227) suggests, this differentiation may also be able to produce satisfaction in terms of another influential factor that exists within the con sumer decision-making process, this being peer influence. It is well recorded that our perception of what others think has a significant influence upon the way we make decisions. For example, we will often make decisions simply in an effort to be connected to a particular group or segment of people. As mentioned earlier, within the restaurant experience this may manifest itself in the need to impress others. However, in the hospitality sector it can be said to be equally true that people will dine at a certain restaurant simply as a means of making a statement, which indicates to others that one is within a different consumer group. In this case, the consumer will be satisfying the Maslow (1998) levels of need that relates to self-esteem and actualisation. 2.4 Restaurant recognition Literature does however show that the Michelin rating system and the recognition it brings does make a difference within some areas of the sector (Guide 2008). From listening to the videos of the comments of Gary Rhodes and Anthony Demetre (Video Links 2008), it is apparent that to the proprietors of the restaurants concerned both consider that it improves the quality of their respective brands, which in turn will enhance the business drive for success. This view is reinforced by the reaction of those who lose or fail to gain stars, which shows obvious disappointment (Latest news 2008). 2.5 Summary In the opinion of the author, the literature evaluated for this review shows why there is such a diversity of opinion regarding the relevance of the Michelin Star System within the current restaurant sector of the leisure and hospitality sector. There are those whose theories argue that, except for the higher levels of satisfying the consumer needs (Maslow 1998), which relate to self-esteem and actualisation, it has little impact upon the average consumer. Similarly, many consumers perceive that its influence is more related to the pricing strategy and restaurant environment than in delivering service satisfaction to the consumer (Snyder and Cotter 1998). However, employees and owners within the industry would argue that the Michelin Star has a beneficial impact in that it increases the strength of the brand (Balasz K 2002) and that it denotes an assurance of quality that the consumer can rely upon. Chapter 3 Research Methodology As McGivern (2006, p.4) observes within her study on the subject, research is about a systematic investigations to find things out, which means that the researcher has to devise a system of methods and rules to facilitate the collection and analysis of data (Hart 2006, p.28). Thus it follows that the particular method adopted for any research project has significant importance in relation to the intended aims and objectives of the study being conducted. Essentially, data used in a research studies can be collected through one of two methods. These are the primary resource, which often entails the direct collection of data through the use of surveys, interviews and questionnaires, or the secondary resource, which relies upon the use pre-existing data (Clark 2002). The decision that every researcher faces is which of these methods, of combination thereof, is most appropriate to the subject matter of their research project. Bearing these factors in mind, the intention of this chapter is to provide the reader with an outline of the methodology chosen by the author for this study into the Michelin Star System. 3.1 Choice of research design The restaurant sector of the leisure and tourism industry in which the Michelin Star System operates is diverse, both in terms of the numbers of participating market players, the business models used and the consumer audience to which they appeal. With the UK Michelin guide covering a total of over 4,500 hotels and restaurants (Hickman 2008) it is also a sizable sector for any research to cover. Furthermore, due to the importance of the restaurant sector in relation to the leisure and tourism industries, together with its influence upon the consumer, there is a proliferation of pre-existing academic and practical data available in relation to this sector, which is being increased on a regular basis. These include empirical studies in targeted leisure and hospitality journals, observations from external stakeholders such as magazines and newspapers and numerous regularly conducted questionnaires and surveys. The considerations to be given to the choice of the research design was therefore to assess whether this level of secondary data would provide a sufficiency of information to add value to the research being conducted or if approaching the research using a primary data approach would prove to be of more relevance to the aims and objectives that form the basis of this paper. In the final analysis the author decided to design the research around the secondary data approach. In reaching this decision, there were several reasons for the discarding of the primary option. The first of these took into account the limitations that would attach to primary data collection. Of necessity, the completion of this research is restrained by a definitive time set for its completion. Furthermore, in view of the size of the sector, it was considered that to construct and conduct a sufficiently robust primary data choice, through the use of questionnaires and interviews would be cost prohibitive. For example, there would need to be a sufficiently large sample of such data collection achieved through restaurant employees, consumers and other stakeholders to create a representative sample, which in the authors opinion could not be achieved within the prevailing limitations. It is recognised that secondary data has two potential disadvantages. Firstly, with this method, the researcher is reliant upon the validity of data being collected from an external source over which they have no control; therefore there is no direct knowledge of the responses and theories available. Secondly, there is also the issue of the validity of the data to be considered. However, its main advantage is the depth and breadth of the amount of data available. It choosing a design based upon secondary data it is recognised that there are two potential disadvantages. Firstly, with this method the researcher is reliant upon the validity of data being collected from an external source over which they have no control; therefore there is no direct knowledge of the responses and theories available. Secondly, there is also the issue of the validity of the data to be considered. However, in addition to the limitations attached to the collection of primary data, there were also positive reasons for choosing the use of secondary data as the foundation for the design of this research paper. The first of these relates directly to the fact that, from an initial exploratory examination of the data field, it is apparent that much of the secondary information is of a higher quality and has a more extensive coverage than could be achieve from a primary method (Punch 1998). Secondly, as the aim of this dissertation concentrates upon the current value and relevance of the Michelin Star System, it is necessary to study the differing views and theories of academics and researchers in respect of those who are likely to be affected by the system, including the restaurant operators and their customers. In this respect the theory relating to business branding, quality and competitive advantage, such as those promoted by Arnold (1992) and Porter (2004) need to be considered. From the customer aspect, understanding the needs, expectations and behavioural patterns need to be included. For this area was considered that the academic studies and theories promoted by authors such as Abraham Maslow (1998) and Szmigin (2003) are also relevant. It is generally accepted that these authors have a high level of expertises and therefore, as Dingwell (1997) and Steward and Kasmins (2003) suggest, their works will adds a higher level of quality to the research being conducted for this study. In reaching the choice of using secondary data for the design of this particular research, the author took the same view as other researchers, such as Steward and Kamins (1993), McGivern (2006) and Hart (2006). These authors suggest that the type of methodology used is not overly important providing the data and information collected is reliable, trustworthy and resolves the questions being posed within the research aims and objectives. The author is confident that the choices for secondary data made fulfil these criteria. 3.2 Construction of the chosen method It is important that the correct approach is used in dealing with the quantity of data collected and its subsequent analysis and evaluation. This is particularly the case in terms of eliminating any bias that exists within the mind of the author. In this particular case it is the considered view of the author that, potentially, the research may conclude that the Michelin star system is only of relevance to the internal stakeholders of the restaurant sectors, namely the chefs and owners, and is paid little regard to from the consumers viewpoint. Therefore, in selecting a range of between thirty and forty references from a range of databases, which includes books, professional journals, reports and surveys, websites and other online resources, these issues have been borne in mind. For example, in order to balance the potential bias, resources have been chosen that support the current relevance of the Michelin Star System current relevance as well as those sources that take the opposite viewpoint. Similarly, for the same reason it was felt the relationship between consumer needs, behaviour and branding also needed to be addressed, as this will provide a view of the influence that a Michelin Star brand has upon the end user of the restaurant facilities. 3.3 Sample The sample of literature used within this research has been chosen from a number of relevant sources. In the main the concentration has been upon selecting resources from the most current available sources, being generally that produced within the last two to three decades, as this was considered to be the most appropriate for the issues being discussed. Similarly, the sampling was concentrated mainly upon the UK. The only exception to this was in cases such as Maslows hierarchy of needs, which is considered to contain the founding principles of consumer behavioural determinants. With the exception of the theoretical literature, where the approach of author choice was made for the reasons discussed in section 4.1 above, the sampling method used was based upon the maximum variation approach (Hart 1998 and 2006) as this was felt to provide a firm foundation from which to address the objectives of the study. 3.4 Procedure The procedure used for the collection of the secondary data was through the normal database channels of journals, books accessed from libraries and speciality bookshops and online resources. However, these searches were further defined to ensure that there was a direct relevance to the tourism and leisure industry, with particular concentration upon hospitality. 3.5 Data analysis Having collected the data using the previously defined methods and selection choices, it then needed to be analysed and evaluated. A dual approach was used for this purpose. The first stage involved correlating the data into differing viewpoints, for example those who considered the Michelin star relevant and those that did not. The second stage required evaluating the relevance that the various theories studied had in a practical application. Chapter 4: Findings As has been discovered within the literature review, there are conflicting opinions as to whether the Michelin Star system of quality measurement is of value within the restaurant industry. Using available secondary data within this chapter is in tended to present an analysis of the findings of the current opinion and research on this issue, which will then be discussed in depth. 4.1 The Michelin Star reward system The Michelin Guide, which derives its name from the Tyre company from which it originated, was first introduced in France in 1900 (Johnson et al 2005). Its original intention was to assist drivers with technical and travel advice. From there it developed into a tourist guide until eventually, in the 1930s, it became the gastronomic guide that it is renowned as today. By 2005 the Red Guide, as it had become known, was selling over one million copies across eight countries (Johnson et al 2005). Restaurants and other eating establishments cannot be included within the guide until their location has been visited and the meals judged by a dedicated team of inspectors. In order to avoid accusations of bias and to ensure independence, these inspectors are employed by Michelin and are required to pay for their meals and any accommodation that may be required. In fact, they also do not inform the establishment of the reason for their visit until after their inspection has taken place. In this respect, Michelin suggest, and other research has confirmed (Balasz 2001), the results of the inspections show a greater level of independence than that of some other guides, which give advance notice of the inspection and do not expect to have to settle the meal bill. According to the Michelin Guides Direct, Mr Naret, the Michelin inspectors are also not swayed by the name of the chef or the establishment. This was made evident in a recent interview where he said, Inspectors arent looking at the name. They dont care whether the chef is on television or how many of his cookbooks you might have on your shelf. They enter the restaurant and look solely at what is on the plate: the quality of ingredients, how they are cooked, how well the flavours are kept, presentation, personality and consistency (Foster 2007), although as will be discussed later, there is some disagreement over this claim. The Inspectors, of which there are currently around 70 operating throughout Europe, are persons who have had at least five years experience within the hotel and catering industry, particularly in respect of the cuisine element. Prior to being allowed to commence their inspection duties, these persons also have to undergo a vigorous six months training programme to ensure that they meet with and maintain the required Michelin standards (Johnson et al 2005). Michelin states that on average one inspector will perform the following tasks during the course of a year: Inspect 240 meals per annum Undertake 130 overnight stays Submit 1000 reports It has to be stated that this is an exceptionally heavy workload for one person. It is partially because of this level of activity that some expert observers, and indeed restaurateurs themselves, have called into question the quality, appropriateness and validity of the inspection teams work and conclusions. This element of concern is discussed in later sections within this chapter. The guide includes a wide range eating establishments, most of which are included simply for information purposes, with these totalling around 50,000 in number, a level that is constantly increasing. However, amongst this number around five percent are picked out for special mention, these being rated based upon the awarding of the coveted Michelin Star to them. There are up to three stars available, the awarding of which depends upon the consistency of quality and, as Johnson et al (2005) explain, To some extent tradition. Michelin denote the definition of their stars as follows: One Star A very good restaurant in its own category Two Stars Excellent cooking, worth a detour Three Stars Exceptional cuisine worth a special journey. One always eats extremely well here, sometimes superbly. In 2005 a further merit recognition was introduced, which was called the Bib Gourmand. This is awarded to an establishment that had not quite managed to reach the level of quality required to achieve one star status, but which was considered by the inspector to be able to achieve that position within the near future. Although there is limited information available as to the criteria which is used for the determination of the star level being awarded, in the main this relies upon the standard exhibited within the following five areas: Meal ingredient quality Culinary skills exhibited in preparation and the combination of flavours Level of creativity that has been displayed How consistent the meal standards at the establishment are Monetary value of the product 4.2 General academic perception of the Michelin Brand and competition Academics such as Johnson et al (2005), Yuksel and Yuksel (2003) and Balasz (2001) have mixed views about the quality and relevance of the Michelin Star system. Yuksel and Yuksel (2003) in their research into the systems entry into the Japanese culinary market, suggest that, in that country at least, the guide fails to take into account the people factor. In other, it is being suggested that by using paid professionals, the Michelin organisations does not pay sufficient attention to the qualities of reliability and satisfaction that lead to repeat usage of the establishment by the consumers. This area is considered by many academics that study consumer behaviour to be of equal importance to the standard of the fare being offered (Bagozzi et al 2002) and should therefore be incorporated into the Michelin procedures. The second element of concern expressed related to the pressure that the Michelin Star System placed upon the establishment chefs and owners. Although, as Johnson et als (2005) research concluded, the possession of a Michelin star does not guarantee profitability, its loss was discovered to have serious implications for the business, with some experiencing revenue reductions of up to 50% when this situation occurred. Issues of a practical nature in relation to the Michelin Start system have also been raised by many observers. There is a general view that the reflection of changes within eating establishments is not dealt with efficiently by the Michelin inspectors, with the awarding or removal of stars failing to keep up with these changes in many cases. There is little doubt that the excessive workload of the Michelin inspectors outlined in section 4.1 is a contributory factor in the occurrence of these delays. Furthermore, it is felt by many that, outside of the Star system originating market, France; the rating system lacks the same level of reliability. This will be evidenced by the response from the Japanese restaurant industry presented in the following section. Surlemont and Johnsons (2005, p.589) research also indicated that, in their opinion, there were some flaws within the Michelin star system. In the first of these it was noted that there were restaurants included within the varied stars that did not merit their positions, which adds to the perception that there might be a problem with the quality and reliability of the system and its operating procedures. Secondly, the lack of a structured measurement process being implemented by Michelin, its awarding of stars being solely at the discretion of inspector reports, did mean that the chefs had no definable target to aim for. Instead they simply had to develop their own style and be patient, and hope that it would be noticed and appreciated by the Michelin inspectors at some stage. Another area that has been questioned with regard to the Michelin Star system is its prevalence for print guides. Although the company has recently introduced online facilities for consumers to respond to the content of the guides, the main method of information distribution is through the published guides, which at prices starting at around 9.99 ($20.00) is seen by some consumers to be quite expensive, especially as access to restaurant reviews and comments is freely available through the Internet. Bagozzi et al (2002), indicate that consumers pay a considerable amount of attention to peer pressure and comments, and the Internet provides them with access to this type of response. Others such as Zaltman (1998) also suggest that the reliance upon peers can be a strong determinate for purchase, thus if consumers recommend restaurant brands in many cases this will produce a more positive effect upon others than the professional approach of recommendations provided by Michelin. The recen t drop in guide sales in Europe shows that this situation is affecting the strength of the Michelin brand, at least in this geographical area, and is seen as part of the reason for the guides expansion into the US and Asia. In addition, there are competitors to Michelin Guides. There are two that are particularly worthy of note. The first, which has built a significant market share in the UK, is the AA Rosette system, which is awarded to hotels and restaurants for their culinary standards. In this case there is a five star system in operation, with the lowest being awarded to restaurants of note in their particular location to the highest being awarded to establishments that are considered to be world class. There are consumers and observers who believe that the AA Rosette system is a more reliable indicator of quality than Michelin. The other guide that is receiving good reviews, and like the Michelin guide originates from France, is the Zagat guide. What has brought this guide to the attention of culinary observers is the fact that its rating system is based upon an aggregation of the opinions of unpaid individual consumers their experiences of the restaurant establishment (Gobe 2002, p.139). Michelin would argue that this is not a professional approach to the determination of quality, standards and culinary skills. Nonetheless, the fact that the Zagat guide is increasing in popularity indicates that it is having an impact upon consumer choice and behaviour. 4.3 Industry reaction to the Michelin Brand Within the culinary industry itself there is considerable debate about the value of the Michelin star system, with the supporters and opponents of this accolade being equally vocal in expressing their views on the subject. For example, in terms of country bias, a survey of 791 Michelin-ranked restaurants conducted by Johnson et al (2005) conducted throughout eight countries indicated that France was favoured in the awarding of stars, with it being home to 62 percent of the one-star restaurants, 67 percent of the two-star restaurants, and 25 of the 32 three-star operations. Furthermore, its financial importance to financial success is also argued. For example, whilst Belasz (2002) suggests that holding a Michelin star can provide an establishment can be a key determinant for its financial success, Johnson et al (2005) disputes this claim, finding in their research that in most cases there was no indication of this being the case, at least in terms of profitability. However, Johnson et al did concede that the Michelin star made a difference to revenue in most cases, although this does not mean that the restaurant became more profitable as a result. The impact that the Michelin stars have had upon chefs and their reactions to the system has also been diverse. As Balasz (2001 and 2002) mentions in her research into behaviour and leadership within the hospitality industry, chefs belong to the rare species of individuals who are able to take on the duel role of businessperson and creator at the same time. Referring also to their dedication to the craft of culinary creation, Balasz also mentions that chefs approach this with an almost sacred obsession and in this respect they aspire simply to be the best. Therefore, it is not surprising that the Michelin star system has a significant affect upon these people. There are many chefs and culinary establishments that crave being awarded the stars and make little secret of this desire. For instance, in addition to the response from TV chefs Rhodes and Demetre (Video links 2008), one of their peers Gordon Ramsey, whose various establishments are said to currently hold the most number of stars (12), was also delighted with the recent additions to this elite club, which occurred with the recognition of his restaurant based in Manhattan, New York. In the Editorial (2007), Ramsey expounded the view that it showed the quality and customer value that the staff at the restaurant delivered to the customer. However, other US food critics and observers did not share Michelins opinion, branding the food as overcooked, rubbery, leathery and a distinct disappointment. Nevertheless, other American chefs are supporting of the Michelin rating system. Eric Ripert and Mario Batali, both of whom have been starred by Michelin have indicated that it is important to their businesses (Petkanas 2006). Ripert s

Platos Apology Essay -- The Apology Socrates Plato Philosophy Essays

Plato’s Apology In the retelling of his trial by his associate, Plato, entitled â€Å"The Apology†; Socrates claims in his defense that he only wishes to do good for the polis. I believe that Socrates was innocent of the accusations that were made against him, but he possessed contempt for the court and displayed that in his conceitedness and these actions led to his death. In his defense, Socrates claims over and again that he is innocent and is not at all wise, â€Å"†¦for I know that I have no wisdom, small or great.† Throughout the rest of his oration he seems to act the opposite as if he is better than every man, and later he even claims that, â€Å"At any rate, the world has decided that Socrates is in some way superior to other men.† This seems to be his greatest mistake, claiming to be greater than even the jury. Socrates was accused of bringing false gods into the polis and corrupting the youth. The only false god was himself. For he might have presented himself in such a way to his many followers. These followers were mostly, as he says, wealthy young men with not much to do. This I could imagine is where a good deal of his conceitedness comes from, being almost worshipped be others. These men followed all of his teachings and practices, including the condescending cross-examinations, which were probably the worst of his acts. Socrates high respect for himself also may have started with the oracle from Delphi, when Chaerephon, â€Å"†¦asked the oracle to tel...

The Lady of Shalott Essay -- essays research papers

1.  Ã‚  Ã‚  Ã‚  Ã‚  Introduction This paper will try to analyze the growth of consciousness of the Lady of Shalott. Ranging from her state of mind in total isolation, her 'childhood', to her changing 'adolescence' and eventually reaching 'adulthood' and death, all in a sort of quick-motion. It will further deal with the development of tension throughout the poem. By making a distinction between tension through formal aspects, such as rhyme scheme, and tension through content it will try to show the interconnection between both of them. Additionally, the paper will deal with the possible effect of tension on the reader and how the poem might be perceived by him/her. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Growth of Consciousness and Development of Tension 2.1.  Ã‚  Ã‚  Ã‚  Ã‚  Initial Isolation Lord Alfred Tennyson's poem starts out with the total seclusion of the beautiful, young Lady of Shalott surrounded by '…four grey walls, and four grey towers…';. (Tennyson, line 15). She is largely unaware of the world outside and of her own existence as a woman, only being able to see shadows of reality, which are reflected by her magic (?) crystal mirror and worked into her web. At this point of time it is unknown to the reader whether the Lady of Shalott is forced to be in this situation or chose to live this life of isolation. Reasons for a self inflicted seclusion might be homophobia, the fear of rejection by the exterior world, or simply a lack of interest for it. However, the Lady of Shalott is quite content with what she has and what she does. Her life of art in front of the loom and the crystal mirror is all she needs singing her ';…song that echoes cheerly…'; (30) throughout the land. She is as innocent as a careless child giving little thought about her future. The Lady of Shalott has no urge to leave her own interior world because she is not aware of any other options. Little is known about her outside '…many-towered Camelot.'; (5) and apparently she intends to keep it that way: But who hath seen her wave her hand ? Or at the casement seen her stand ? Or is she known in all the land, The Lady of Shalott ? (24-27) By now the reader might ask him-/herself why the Lady of Shalott is stuck in such a dreadful situation and why she does not attempt to do anything about it. There is a cons... ...martyrdom and so the story ends, leaving the reader in anger about the carelessly spoken words of Lancelot. 3  Ã‚  Ã‚  Ã‚  Ã‚  Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  'The Lady of Shalott'; was and is subject for countless interpretation by readers and artists, especially pictorial. Although, or maybe because the whole setting is quite vague and shadowy there have been many attempts to explain why the Lady of Shalott was cursed. Maybe she was not cursed al all. What was this whisper she heard ? Was she schizophrenic, hearing voices inside her head ? Another question is why she had to die in the end. Is it possible she eventually commit suicide, because she had realized that her love for Sir Lancelot was futile ? These are some questions that stay in the back of your head after reading Tennyson's poem. Even today you can feel the infinite struggle the Lady of Shalott had to undergo. Tennyson impressively shows the development of a young woman who is faced with one of the most difficult times in life- growing up in a world full of restrictions and rules and becoming a woman. His subtle description of a girls problems at his time is, slightly altered, even valid today.

Obstetric Fistula :: essays research papers

An aspect of women’s health is Obstetric Fistula, this is a serious medical condition in which a Fistula (hole) develops in the birth canal, either between the rectum and the vagina or between the bladder and the vagina. It is caused by a prolonged labour that presses the unborn baby so tightly in the birth canal that blood flow is cut off from surrounding tissues, and where there has been no medical intervention. This usually occurs in young, thin girls in communities in Africa, Asia and Arabia. At least 2million women in these regions are currently living with the condition. And approximately 50,000 to 100,000 new cases develop each year. This persistence of Fistula shows that health systems are failing to meet the needs of women. A 1993 study in Nigeria found that 55% of sufferers of this condition were under the age of 19, and 94% gave birth at home or in poorly equipped local clinics, this shows due to a lack of health care facilities, a women will not be able to receive a Caesarean Section if she encounters difficulty giving birth. With Obstetric Fistula the woman will constantly leak urine or faeces, or both which is distressing and humiliating. Despite every effort to keep clean, the smell is hard to eliminate and hard to ignore and often drives people away, including the woman’s own family, and seeing as how it is most likely that her baby was a stillborn she will go through this grief all alone, the community will often cast these women out rendering them impure and infertile. Other than social stigma Fistula can also lead to chronic medical problems, including ulcers, kidney disease and nerve damage in the legs. A simple surgery can normally repair the injury, with success rates as high as 90% with experienced surgeons. The average cost of one operation for one woman is  £120. Unfortunately, most women with the condition do not know that treatment is available, and cannot afford it. That is why the United Nations have launched a worldwide campaign called Renew, if the campaign goes to plan, by 2015 no woman will have to suffer from this condition again. The UNFPA also launched a worldwide campaign to End Fistula in 2003.

Love Song of J.Alfred Prufrock : Representation of Modern Man Essay

Often called the first Modernist poem, â€Å"The Love Song of J. Alfred Prufrock† was published in the prestigious American journal Poetry in June 1915. About the Poem: The poem centers on the feelings and thoughts of the eponymous speaker (the somewhat neurotic Prufrock) as he walks through the streets of London route to meet a woman for tea. He is considering a question (perhaps, broadly, the meaning of life, or, more narrowly, a proposal of marriage). Far more than just the â€Å"love song† of a romantic, agonized young man, the poem explores the Modernist alienation of the individual in society. Thomas Stearns Eliot, 1888 – 1965 Born into a prosperous Midwestern family, Eliot attended Harvard and then went on to study at Oxford. Although born an American, Eliot married an Englishwoman, gave up his American citizenship, and lived most of his life in London. Eliot made his living as a teacher, a banker, and an influential literary critic. He popularized the modernist style of thinking and writing. In fiction, modernism was represented by the stark realism of such writers as Ernest Hemingway, but in poetry this new sensibility was quite different. The Imagists, including Eliot’s close friend and fellow poet, Ezra Pound, believed in the motto, â€Å"No ideas but in things,† in other words, the image is most important, the meaning secondary. Modernists embraced free verse (no regular rhyme scheme or meter) and freedom of thought (often their writing questioned accepted ideas and social norms). This anti-traditional and anti-romantic trend began before World War I; however the unprecedented loss of humanity during the war accelerated the popularization of modernism. The war caused many people to reexamine their previous beliefs in religion and the innate goods of humankind, and one radical branch of modernism, known as Dada, claimed that the only legitimate emotion left was disgust. â€Å"The Love Song of J. Alfred Prufrock,† An Overview The entire poem, â€Å"The Love Song of J. Alfred Prufrock† is an interior monologue based on the traditional dramatic monologue, a solo speech that often puts into words the speaker’s inner turmoil, as in Hamlet’s famous â€Å"To be or not to be† soliloquy. Prufrock often alludes to Shakespeare’s Hamlet, but admits, â€Å"I am not Prince Hamlet.† He has no such grand illusions. His thoughts and feelings tend to be humble and full of self-doubt. He worries not about â€Å"outrageous fortune,† as Hamlet does, but about growing old and being rejected by a woman. Critically Analyzing the poem: Contrary to what the title implies, The Love Song of J. Alfred Prufrock, by T.S. Eliot, is anything but a love song. It is instead quite the opposite. Although the poem is open to several interpretations, after careful reading of the poem, the several underlying themes can be expressed by one central idea. In the poem, the narrator, J. Alfred Prufrock, portrays his disappointment with the society he lives in. By interpreting aspects of imagery, speaker and intended audience, one can easily assess Prufrock’s views of life. His interpretation of everyday life can be described as a vacant, bleak, and repetitive. Early on in the poem, Eliot creates a scene that does not seem very inviting. Prufrock describes his surrounding on an evening out with phrases that insinuate melancholy and depression. In line 6, Prufrock describes the night as â€Å"restless† and says that the streets are â€Å"tedious arguments of insidious intent†. From this the reader can infer a certai n discontentment that Prufrock has with his surroundings. He refers to his, and his companions’, destination as â€Å"one-night cheap hotels and sawdust restaurants with oyster-shells†. Even though these descriptions leave the reader only approximately 10 lines into the poem, we already have a feeling of restlessness and dissatisfaction from Prufrock about his life. As the poem continues, the reader is bombarded with even more imagery that conveys Prufrock’s discontentment with his surroundings. Prufrock talks of the â€Å"yellow fog† that â€Å"rubs its back upon the window-panes† and the â€Å"yellow smoke that rubs its muzzle on the window panes†. He also mentions the â€Å"soot that falls from chimneys†. Later on in the poem, Prufrock refers to smoke again while describing the streets he is walking on. All this imagery leaves the reader feeling that the place Prufrock is at is dark and hazy and not at all welcoming. Among the feelings that Prufrock expresses in this poem, no feeling comes across more clearly than his feeling of restlessness and wasted time. We get the feeling that Prufrock, who is aging, would do things differently if given another chance. In lines 49-54, Prufrock asserts his overall boredom with life. He says he has â€Å"known them all already, known them all-have known the evenings, mornings, afternoons†. From this we can infer that Prufrock seems to feel as if his life is over and he has no more to offer. He makes statements similar to this throughout the poem. He proclaims to have known â€Å"the eyes that fix you in a formulated phrase† and the â€Å"arms that are bracleted and white and bare†. We get more of a sense of Prufrock’s disillusionment of life with his many references to time. In lines 24-34, he claims there is time to â€Å"meet faces†, â€Å"murder and create†, have a â€Å"hundred indecisions† and a â€Å"hundred visions and revisions†. It is not as though Prufrock is doing this in a hopeful manner, though. Instead we get the impression that he is reflecting on time as if it is plentiful only if you take advantage of it and perhaps he feels he did not Another aspect of this poem that is important is the interpretation of it is the speaker and the audience. Although the audience is never clearly identified, several assumptions can be made. It seems as though Prufrock is simply reflecting on life to himself. He makes several statements that would allow a reader to arrive at this conclusion. Throughout the poem, he asks several rhetorical questions of himself. In line 62, he asks â€Å"and how should I presume?†. He asks himself the same question again in line 68 and then follows with another â€Å"and how should I begin?†. These questions lead the reader to believe that the poem represents Prufrock’s inner-thoughts about life. This is important to consider because if the audience was anyone but Pr ufrock himself, the poem would more than likely take a very different course. Once you get past the initial misconceptions about the poem due to its misleading title, you can easily see that this is a poem about what happens if you do not make the most of your life. Prufrock is a character that we all can learn something from. Through an interpretation of this poem, one can assume that even though a person’s life may seem to be normal and in fact successful, sometimes that person may have a totally different view of their own life. From the poem we can conclude that Prufrock’s life was like many others during the time it was written. It talks of parties, drinking, and lovely ladies. This did not, however, bring his happiness. As he aged, Prufrock was left very disenchanted with his life. In the end, he discusses how he will behave in his old age and finally describes death as what can be interpreted as drowning in the sea. â€Å"The Love song of J. Alfred Prufrock,† by T.S. Eliot is about a man who is searching for something to break him for the dull life that he has been leading. In the beginning, the speaker invites us to go with Prufrock and come into his world with the statement â€Å"Let us go then, you and I.† Throughout the poem, the reader is following the speaker throughout an evening searching for the acceptance of a woman. Because of his lack of self-assurance, he fails to find the meaning and acceptance of his love. Prufrock is a timid man. He is extremely conscious of what others think of him and this has a great effect of his actions. He has problems with speaking what he feels and this is demonstrated when he â€Å"prepare(s) a face to meet the faces that (he) meet(s).† He also extremely self-conscious with his appearance and thinks that people talk about what he looks like and what he wears. Other’s opinion of Prufrock bothers him so much so that he does not want to â€Å"disturb the universe† by making an entrance into it. Finally, the last part of the poem, Prufrock show’s his final despair in life. He can not bring himself to tell the woman that he is in love with how he really feels. However, if he ever did decide to tell her, it would come out as a mess. He finds himself with no real role in life. He is no â€Å"Prince Hamlet, nor was he meant to be,† but rather an â€Å"attendant lord,† or sometimes â€Å"the Fool.† He hears the mermaids singing, but he thinks: â€Å"I do not think they will sing to me.† In the end, Prufrock feels left out of society, and can not find his own place in the universe. As an old man on the beach, looking out into the ocean, he questions if he did the right thing. But he missed everything, all because he was scared. He realizes that he has been living in an imaginary world. When this reality hits him, he drowns soul and all. This poem has always been a favorite of mine because the theme of can apply to the world as a whole. Each of us can sometime find ourselves searching for where we belong in the universe,but are afraid to act on our own desires because of the possible outcomes. In the end, we have to make our move, and not fear rejection so much so that we pass up an opportunity of a lifetime. Conclusion: The speaker of this ironic monologue is a modern man who, like many of his kind, feels isolated and incapable of decisive action. Irony is apparent from the title, for this is not a conventional love song. Prufrock would like to speak of love to a woman, but he does not have the nerve. The poem opens with a quoted passage from Dante’s INFERNO, â€Å"If I thought that my reply would be to one who would return to the world, this flame would stay without further movement; but since none has ever returned alive from depth, if what I hear is true, I answer you without fear of infamy.†, Meaning that Prufrock speaks only because he knows no one will pay attention to him and he won’t be heard. Purfrock repeats certain phrases to clue the reader in that they are part of the story. â€Å"You and I† in the first line, suggest that you must be with him to understand his story

To Diet or Not to Diet

> When we hear the word dieting, we immediately think of losing weight, counting calories, avoiding fast food and other stereotype characteristics. But dieting is a word that enfolds a larger group of people, than only the ones that want to lose weight. The definition says a diet is a special course of food to which a person is restricted, either for weight control or for medical reasons. For whatever reason a diet is followed, when can we conclude it is or isn’t recommended to follow a diet? Only a small group of people are restricted to following a diet. Also consider reading: Role of Chemistry in Domestic Activities ProjectIt’s not the people we think of first, the ones who need to lose weight, but it’s the ones who need it for medical reasons or elite sports incentives. For all rest, people like you and me, it is rather a question if we really need a diet with restrictive prescriptions. Why not just learn how to maintain healthy habits and live by them like a so called easy lifetime diet? Dieting requires behavioral changes that are not easy to adopt or maintain in the long run. A dieting plan with a balanced intake of foods may reduce your risks for chronic diseases.On the other hand, if you do not plan carefully, dieting may increase your risk of nutritional deficiencies. It is recommended to consult your doctor before embarking upon any diet plan. When a diet is for medical reasons, the medical benefits are determinative for executing the diet. But what about personal reasons? The biggest benefit of dieting is that you can lose weight, especially when you also engage in physical activity. There’s a large amount of possible diet programs on the market.These diet plans may be effective in helping you lose weight in the short-term and lose even more weight in the long-term when you increase your adherence to the diet. But why engage in a prescriptive way of eating, if you can do it easily with just eating healthy and make that your way of living without over-thinking what and when you should eat? Having healthy food habits without being in some calorie-counting diet, can improve your physical health, particularly when you consume a balanced diet of foods, allowing you to obtain adequate amounts of essential nutrients.A healthy diet plan emphasizes whole foods, such as fruits, vegetables, nuts, whole grains, beans, fat-free or low-fat dairy products, eggs, fish, poultry and lean meat; it also minimizes sodium, added sugars, cholesterol, saturated fats and trans fats. Weight loss from maint aining healthy eat habits is associated with reduced risks of chronic conditions and diseases that include obesity, type 2 diabetes, cardiovascular disease, hypertension and cancer. It may also enhance your mental health and improve your self-esteem. And it works in the long term as it becomes your daily routine and at some point, you don’t even think about it anymore.The hard part about whether a diet or just eating healthy, is changing your eating behavior. At first, you may feel excited about the prospect of looking thinner and may adhere to the plan wholeheartedly. Over time, though, you may be tempted to eat the high-calorie foods you were used to eating before the diet. You may simply find the diet plan too restrictive to adhere to every day. Low rates of weight loss success are due to inability to adhere to dieting strategies in the long-term and that sustained adherence to reducing calories and increasing exercise is effective for establishing self-set dieting goals.T hat’s why a diet should be avoided. You might not have spectacular results in the short run, but in the long run you don’t find yourself struggling with just living the healthy life. Not only the fact you have to live by prescriptions, dieting may also cause medical problems. It can increase your risk of gallstones as rapid weight loss can result in a high probability of gallstone formation; they can occur even when prevention strategies are implemented. So called crash diets, is when energy intake is restricted by very low intake of energy, mostly by cutting down carbohydrates and fats, to lose weight quickly.The weight loss will occur, but other causes are the jojo effect (these diets can’t be maintained for a large period and as the body went into sleep mode with mostly loss of water, it tends to put on more weight after the diet), shortening in required nutrients, lack of energy and sleeping disorders. Automatically less bodily activity is done, what causes the breakdown of muscle tissue. In the long term, these diets only work against the goal of losing weight. Diets with smaller or no energy intake restriction and only a restriction of carbohydrates, cause a great weight loss as well but aren’t without danger either.Examples are the Atkins and South Beach diet. These diets contain a lot of saturated fat, what can lead to cardiovascular diseases. Because of the longer term, shortening of certain essential nutrients can occur. Dieting requires behavioral changes that are not easy to adopt or maintain in the long run. A dieting plan with a balanced intake of foods may reduce your risks for chronic diseases. On the other hand, if you do not plan carefully, dieting may increase your risk of nutritional deficiencies. It is recommended to consult your doctor before embarking upon any diet plan.As it might feel like a diet at start, weight control and other physical appearance incentives come automatically by just eating healthy, havi ng enough sleep and performing regularly in physical activity. It is about changing behavior and approach your goal judiciously – not jumping into some diet that offers you a quick solution for your primary goal, along with secondary consequences that may harm you more in the long run. Sources My education as a bachelor in nutrition and dietetics. http://webmd. com http://www. oxforddictionaries. com http//www. livestrong. com

I’M Black You’Re White Who’s Innocent Essay

Summary: This paper is based on an article called â€Å"I’m Black You’re White Who’s innocent† by Shelby Steel. The article takes a position that is against affirmative action because it takes the independence away from people of color. The article â€Å"I’m Black, You’re White, Who’s Innocent?’ is an analysis of the black and white racist situation that America has been facing. It is a claim to the fact that both the groups have created the racist situation. Some whites accept that the racist attitude that enforced slavery was due to the fact that whites in ‘innocence’ felt they were superior to blacks. The pursuit of power-convinced them they were entitled to it. Once convinced it was easy to believed in innocence. Conversely, they were morally secure in their actions which led to centuries of subjugation. Their power was derived from the innocence, and that is why Steele called it ‘innocence is power.’ Thus, racial struggle becomes the struggle of innocence. In the 1960’s more whites began to realized they were not so innocent and so began the loss of power. With that realization there seem to be a transfer of power to black people, as they became the ‘innocents’. Guilt, shame, innocence, and power all became integrated to leaving behind the factor we call racism’. Shelby Steele is an English professor and widely read author who taught at San Jose State University for 20 years before taking a position as a fellow of the Hoover Institution at Stanford University. Steele claims that affirmative action is a double-cross of black Americans and he loathes affirmative action. Affirmative action presents a sense humiliation; a Faustian bargain presented to minorities, for the hypocrisy and shameless self-congratulation it brings out in its white supporters. Steel believes the victimized self-image of blacks, slows individualism, initiative, and diminishes one’s sense of possibility, while contributing to the demoralization of this ethnic group. In many ways Shelby Steele, makes a strong case against affirmative action . One testament of this, according to Steele is the good will of the whites towards the blacks whose effect can’t be seen until years later when it shows to be more harmful than beneficial. In the 1960s, whites were confronted with their racial guilt and blacks for the first time blacks felt empowered. In this stormy time, white absolution and black power coalesced into virtual mandates in the law. In the later 60s and early 70s these mandates escalated from simple anti-discrimination enforcement to social engineering by means of quotas, goals, timetables, set-asides, and other forms of preferential treatment. This shift was due to the white mandate to achieve a new racial innocence and the black mandate to gain power. In my opinion I believe Steel was saying that whites were trying to clear their guilt by repairing the damages from the past by allowing black the appearance of more access to white societies basics rights†¦ such as being able to get a good job , better educa tion and better housing. Conversely, many years later it allowed racism to fester within society causing more harm than good. One example Shelby Steele used was the rate of job advancement. He attributes the differences between black rates of advance and those of other minority groups to white folks’ pampering. Most blacks, Steele claims, make it on their own as voluntary immigrants have done–were they not held back by devitalizing programs that presented a picture of one’s self as as somehow dissimilar to and weaker than other Americans. The claim remains that progress depends upon recognition of black-white sameness. Steele argues, black America has adopted a model of morals in which it preserves the legacy of slavery and segregation in order to keep white America feeling guilty. I completely disagree with that comment because I feel that black people only want those would be oppressors to understand that it has been a struggle and by remembering where we have been will prevent things from going back that way. The oppression of blacks in the United States was the worst case of oppression in human history, and not discounting the American Indian. At the end of such a period, the formerly oppressed get busy building a new nation, and they develop a nation-building ethic. Those ethics value individuals who sacrifice for the good of the group and work hard to develop the talent and skills necessary to close the achievement gaps that naturally exists at first between the liberated groups and their former oppressors. Unlike other historical cases, blacks remain in the same society with their former oppressors. As white America faces past inequalities, they buffer it by making promises to eradicate poverty through large-scale federal programs. Steele does not dismiss the legacy of slavery and persecution, and the economic and social subordination of black people as a responsible force leading to affirmative action in the first place. If anything, he argues that affirmative action, is society’s repayment. Steele argues loudly that over the long run policies based on racial preference serve only to prolong the social and economic disparity between whites and minorities. His position is that blacks will have to lift themselves out of poverty by dint of hard work, perseverance, and patience. Some blacks would disagree with that comment, but I for one believe that is the only way. reveling in self- pity will get you nothing and nowhere fast. In his essay he states that today, most racism exists in the heads of people. They perceive themselves such that they become the perception. A white man sees a black and is immediately reminded of his guilt. The black remembers his innocence and the two combine to form a relationship that is ‘perceived’. Actions are based on imaginary perceptions prolonging the condition. The ‘victimization’ criteria that the blacks are so fond of is not an escape, rather, it is a bargain made that has recuperations that no one ever thought possible. The blacks in their victimization have become slaves to the guilt of the whites and thus, are still oppressed. The bargain they made was a necessary one at the time yet, today it chains the two segments of society in bonds of slavery making the bargain one that Steele calls ‘Faustian’. Seemingly powerful, it actually takes from them the power to be independent. It makes them lack the initiative to aim for something more than that which is handed out by the whites. I’m black, you’re white, who’s innocent? Race and power in an era of blame By Shelby Steele Retrieved June 1, 2012 http://www.harpers.org/archive/1988/06/0023431